Hi, I'm William.

I help busy creators land their first $1,000 client on Substack.

Hey, I'm William Leroux, a 20-year-old from Quebec, Canada. I started on Substack a year ago because I wanted more freedom. A 9 to 5 never interested me, and everyone around me said that's just how it works. I didn't buy it, so I tried to build something myself.

Instagram, TikTok, digital products. None of it worked. Then I found Substack. For the first time, my community actually grew, I got to know my readers for real, and eventually I started making money.

Four months in, I took a short break over the holidays. When I came back, growth was negative for weeks, and people I'd built real relationships with were gone. I figured out why, fixed it, and it hasn't happened since.

I built my system piece by piece: watching what sold, asking people about their problems, and having real conversations. That's what I learned: conversations are the best way to grow, and the best way to sell your first offer before you build a whole business. Substack is the perfect place for it. It's open, you connect directly with readers, and your emails land right in their inbox.

All of this while in school full-time and training badminton 5 times a week.

Read me on Substack