Privacy policy
Last updated: 2026-11-11
Who is responsible for your information
This site is run by William Leroux, self-employed, Québec, Canada. The person in charge of protecting personal information is William Leroux. You can reach him at leroux@williambebetter.com.
What we collect, and why
- Free plan sign-up: your first name and your email. We use them to send you the plan builder and to prepare your strategy call if you book one.
- Email consent: whether you ticked the box to receive William's other emails, and when. Without that box, you only receive what you asked for.
- Language: the language of the page you signed up from (English or French), so we know which language to write to you in.
- Booking a call: when you click the booking button, we note it in our email tool so we can send the booking bonuses. The booking page itself is run by Calendly, which receives what you enter there. Calls take place on Google Meet.
- The plan builder: you paste it into ChatGPT (by OpenAI) or Claude (by Anthropic) and answer its questions there. What you type in it goes to the provider you choose, under its own privacy policy. We don't see your answers unless you share them with us.
- Measuring the site: the pages you visit, the buttons you click and the campaign that brought you (for example utm_source), to know which pages are useful. A random identifier is kept in your browser only if you click “Accept”. Without it, visits are counted without being linked together. See the cookie and storage policy.
- Technical logs: our host records technical data such as IP addresses to keep the site running and secure.
We do not sell your information and we do not use it for advertising. We do not ask for health, financial or government ID information.
Who receives it
William, the person who manages his call bookings, and the person who maintains the site, plus the service providers that run it:
- Kit (ConvertKit LLC, United States): email list and sending emails.
- Calendly (United States): booking calls.
- Google (United States): video calls on Google Meet and documents on Google Drive.
- OpenAI (United States): the AI that builds your offer plan.
- Hostinger International Ltd.: hosting of the site and of the data it stores (United States, Massachusetts).
- YouTube or Vimeo, only if you load a video.
These providers store information outside Québec, mostly in the United States, where it may be subject to local laws. Before sharing it, we assessed the privacy risks: the information is not sensitive and each provider has security and confidentiality commitments. We only share what each one needs to do its job.
How long we keep it
We keep your information for 3 years after our last contact with you. After that, it is deleted. You can ask us to delete it sooner.
Your rights
You can, at any time:
- ask what information we have about you, and get a copy;
- ask us to correct it or delete it;
- withdraw a consent, for example unsubscribe from emails using the link at the bottom of each email;
- change your measurement choice with “Privacy settings” at the bottom of every page.
Write to leroux@williambebetter.com. We answer within 30 days. If you are not satisfied, you can file a complaint with the Commission d'accès à l'information du Québec.
Security and incidents
Access to your information is limited to the people and providers above. We keep a register of privacy incidents. If an incident creates a risk of serious harm, we will notify you and the Commission d'accès à l'information, as the law requires.
Children
This site is meant for adults running a business. It is not designed for people under 14.
Changes
We will update this page if the site starts collecting different information, for example when online payments are added, and change the date at the top.