Terms of use and sale

Last updated: 2026-11-11

Who we are

This site is run by William Leroux, self-employed, Québec, Canada, leroux@williambebetter.com.

Using the site

You may use the site and its free resources for your own business. Please do not copy, resell or republish its content, templates or plans without written permission. The content belongs to William Leroux.

The free plan

The offer plan is free. It is built by an AI from the answers you give, as ideas and recommendations for your business. It is not legal, tax or financial advice, and you should check it before acting on it.

Results and estimates

The $5,000 CAD mentioned on this site is a result William Leroux earned himself in June 2026. It is not a promise. The testimonials are real and shared with permission, but they do not guarantee your results. Your results depend on your audience, your offer, your work and many other factors, and you may earn nothing.

The strategy call

The 30-minute strategy call is free and comes with no obligation to buy. It is booked through Calendly and held on Google Meet. The two booking bonuses are given to people who book within the time shown on the page, counted from when they signed up, and are sent by email after booking. Your free plan access is sent whether or not you book.

Coaching programs

Programs are offered after a call. Prices are in US dollars: Substack Freedom Cohort, $500 USD; Your Substack business, built with you, $2,500 USD. What each program includes is described on the Work with me page and confirmed before you pay.

Refunds

Confidence Guarantee: Show up to your calls, do the exercises, and stay active in async support. If you don't walk away confident running the system on your own, we keep coaching you 1:1, free, until you are. Still not satisfied? Full refund plus $100.

Conditions: attend the live calls, apply the plan and stay active in the community. To ask for a refund, write to leroux@williambebetter.com no later than 30 days after the end of the cohort.

If you live in Québec, nothing in these terms limits your rights under the Consumer Protection Act.

Emails

You receive what you asked for (your plan access, booking bonuses). Other emails are sent only if you ticked the box, and every email has an unsubscribe link. See the privacy policy.

Liability

We do our best to keep the site accurate and available, but it may contain errors or be temporarily unavailable. To the extent the law allows, we are not responsible for decisions you make based on the free resources.

Applicable law

These terms are governed by the laws of Québec and of Canada that apply there.